A new year, a new success for Sally and Joanna as Selfridges purchased North42 Gin gift boxes to be exclusive in all stores and online for Valentine’s Day. Selfridges gave them pride of place with a main display stand in their London store in Oxford Street. Sally and Joanna travelled to London tell their story and sell their product.
All the while Sally and Joanna were building their distribution in premium restaurants and bars in Leicestershire and the East Midlands. They are currently listed in more than 500 establishments.
North42 Gin will be a year old at the end of May 2020. Much has been achieved to establish the brand throughout a year but so much more remains to be done.
We are currently negotiating with a number of major on online websites and Gin clubs – North42 may be the discovery gin of the month with the well-established Craft Gin Club. The North42 team have their fingers crossed for the 10th May and will update you all soon!
North42 Gin will be going live with Prosecco and Gin Festival on 23rd May for their first Virtual Gin Festival. Over 300 people will take part in a live Zoom call where Sally and Joanna will share their story of North, tastings of North42 and how to create one of their North42 cocktail creations…Atomic 42.