Our story…

Joanna and Sally are truly inspirational women. They own a restaurant, NORTH at 42 Hinckley Road in Leicester, which serves gorgeous looking, delicious food.
They had a dream to create their own gin and after an amazing crowdfunding for this they had 1000 bottles of their NORTH42 Rhubarb and Blood Orange gin in May 2019.
An amazing chance meeting has resulted in it being stocked for retail exclusively by Selfridges Birmingham, and quality bars and restaurants throughout the midlands and as far as Surrey are snapping it up.
Joanne, co-owner and lead chef at their restaurant, said ‘for us it’s all about natural ingredients and the taste for us. Taking you on a delicious flavour journey drives everything we do. We wanted to create our gin so that you can experience the joy of an outstandingly good gin. We crafted the gin by combing 100% passion for great taste with 100% natural ingredients and the result is NORTH42 rhubarb & blood orange gin. We’re more than pleased that people love it so much’
The number 42 has been key to the brand – not only is their restaurant at 42 Hinckley Road, it opened on 4/2/2015 and the gin is 42% ABV. “We’re so excited that our premium gin will be in such a prestige store,” Sally said when it was launched into Selfridges. “We crafted the gin to be perfect on its own, in a cocktail or with tonic water. We’re looking forward to introducing it to new customers over the next few months, showcasing how it can be enjoyed.”
Sam Watts, general manager of Selfridges Birmingham, said: “Sally and Joanna were so passionate about their gin that I was really keen to bring it into the store. Our customers love an exclusive, premium product and they also love a good story
behind it. The fact that we’re supporting female entrepreneurs from the Midlands is also fantastic.”