ABOUT US

PAIRED & PREPARED

Sally & Joanna’s combination of creative flair and entrepreneurialism gave birth to the NORTH42 brand, which arose out of their combined passion for eating out and the love of gin.

Our Team

Sophie

Brand Ambassador & Events

Favourite Cocktail – Atomic 42

hello@north42gin.co.uk

Sally

Owner & Founder

Favourite Cocktail – Rhubarb Tumble

sally@north42gin.co.uk

Joanna

Owner & Founder

Favourite Cocktail – Martini 42

hello@north42gin.co.uk

Matt

Brand Ambassador & Design

Favourite Cocktail – North Manhattan

hello@north42gin.co.uk

Our Story

Conceived with a passion for great flavours, purveyor and creator Joanna has meticulously curated a modern culinary gin.

Joanna crafts and pairs her gin recipes with dishes to bring a truly unique dining experience. Copper pot distilled using grain spirit and natural ingredients. Both our flavours is the perfect balance of Valencia orange & passion fruit and our other flavour rhubarb & blood orange with essential botanicals.

At NORTH42 we believe this gin is truly indulgent and bursting with flavour – as always the proof is in the tasting!

Joanna has always worked within the hospitality industry and developed her recipes and skills working around the country.

As a local chef creating delicious food, her passion developed in creating her own gin by meticulously first creating the first NORTH42 Gin flavour, Rhubarb & Blood Orange in a jam jar then working closely with an award-winning distillery.

Her passion in making her own gin differed herself from other gins as there is no added colourings or sweeteners in the gin so it is natural in flavour. This was important for Joanna to communicate with the distillery until it was perfect to pair with food and drink neat too.

Joanna and Sally’s dream became true when they landed exclusivity in all the UK Selfridges stores from the of set in launching in 2019. They were then gave insight that NORTH42 was number one best selling gin in 2020 in the Birmingham store and number four best selling in all the UK stores.

From this they gained the main display for Valentines 2020 in the London store, Oxford Street. This was Joanna and Sally’s biggest achievement to travel to Selfridges to create the display themselves.

As you can see, the proof is always in the tasting!

Our Stockists

Selfridges

“Clean, fresh, crisp yet fruity and flavoursome gin with a lingering blood orange aftertaste.

A great launch with a great store activation has placed it within our 10-bestselling gin of 2019.”

Michael - Buying Team

Hambleton Hall

 

Top Quality Gin that stands out from the others, I am drinking great Gin with delicate tones of Rhubarb and Blood Orange.

Totally original, I am surprised in that

Graeme Matheson – Restaurant Director

The White Horse

 

We are a local business all about supporting local suppliers, the fact this is made in Leicester and is unique in flavour is great.

It’s versatile with what it can go with and honestly takes very little selling.

Paul Clements - Bar Manager

Ranked No.1 in Selfridges Birmingham 2019 and top 5 across all Selfridges outlets

 

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