Sally & Joanna’s combination of creative flair and entrepreneurialism gave birth to the NORTH42 brand, which arose out of their combined passion for eating out and the love of gin.

Background of Sally and Joanna

Joanna has worked in Hospitality for over 15 years and has travelled UK and Internationally as a Hospitality Manager and Chef and has a great passion for food. She has an eye for interior design, and design which you can see in the design of North Bar & Restaurant and the North42 branding.

Sally has always worked in the Health & Sports arena, particularly in community regeneration through sport for which Sally works in project scoping, funding and project management.

Our Journey

The Start of North

The Start of North

In 2014 Sally & Joanna found and purchased a restaurant shell, that needed a complete re-design & refurbishment – the perfect project to combine their skills and passions... North Bar and Kitchen was born and opened on Feb 4th 2015 Situated at No.42 Hinckley...

Best Restaurant Awards

Best Restaurant Awards

Sally and Joanna knew that their testing of the market had paid off, when at the end of 2017 North won Best Restaurant of the Year at the Niche Awards 2018 saw the arrival of 5 Course Tasting Menus paired with wines from favourite wine regions Sally and Joanna had...

Developing Gin Tasting Boards

Developing Gin Tasting Boards

In 2017, Sally and Joanna develop their love further, by producing gin tasting boards. These boards were created for their customers to taste and try different gins with mixer pairings that they recommended. This was all collected together from their tasting...

North42 is Born

North42 is Born

In 2019, Sally and Joanna started the journey to create their own gin. It was the year of the restaurants 4th anniversary and it was  becoming more established. Sally felt she needed yet another new project…. They wanted to create a world class gin, with 100% natural...

Crowdfunding and a Chance Meeting

Crowdfunding and a Chance Meeting

On the 4th anniversary of North, Sally and Joanna announced to customers and friends their intention to launch their own gin. They would fund it through Crowdfunder and asked customers & friends to buy the gin in advance to support the launch of the product. At...

A dream Come True….North42 in Selfridges

A dream Come True….North42 in Selfridges

North42 launched in Selfridges Birmingham on October 1st 2019. Sam Watts, the General Manager was first to purchase a bottle, who else would it be? Supported by a Pop-Up bar, the product sold out in the first weekend of being in store. Selfridges quickly wanted the...

Our Team


Owner & Founder

Favourite Cocktail – Martini 42


Owner & Founder

Favourite Cocktail – Rhubarb Tumble



Brand Ambassador

Favorite Cocktail – Atomic 42

Our Stockists



“Clean, fresh, crisp yet fruity and flavoursome gin with a lingering blood orange aftertaste.

A great launch with a great store activation has placed it within our 10-bestselling gin of 2019.”

Michael from buying team

Hambleton Hall


Top Quality Gin that stands out from the others, I am drinking great Gin with delicate tones of Rhubarb and Blood Orange.

Totally original, I am surprised in that

Graeme Matheson – Restaurant Director

The White Horse


We are a local business all about supporting local suppliers, the fact this is made in Leicester and is unique in flavour is great.

It’s versatile with what it can go with and honestly takes very little selling.

Paul Clements - Bar Manager

Ranked No.1 in Selfridges Birmingham 2019 and top 5 across all Selfridges outlets

Join Our North42 Club

Join our North42 club for exclusive offers, events and free items and news about our gin!

We will never pass your details on to a third party and your data will be held securely in line with with GDRP regulations.

    Your Cart
    Your cart is emptyReturn to Shop